unitedseo2020

 Mastering Google Analytics

Google Analytics is a web analytics service offered by Google that allows website traffic and user behaviour to be tracked and analyzed. A tracking code needs to be added to the website to collect data on user behaviour and send it to the Google Analytics platform.

• The data is processed and presented in various reports and visualizations.
•  It describes how we can use insights gained to optimize the website and marketing campaigns by identifying high-traffic pages and measuring the success of different marketing channels. 
• Google Analytics is a powerful tool for businesses of all sizes that can help make data-driven decisions to improve website performance and increase revenue.
• Track website performance and collect visitor insights using Google Analytics.
• Determine top sources of user traffic and gauge the success of marketing activities and campaigns.
• Track goal completions, such as purchases and product additions to carts.
• Discover patterns and trends in user engagement and obtain visitor demographics.
• Use Google Analytics to obtain and analyze various customer behaviour analytics, which we can use to improve marketing campaigns, drive website traffic, and better retain visitors on small and medium-sized retail websites.

Develop your skills with Google Analytics

How does Google Analytics work?

• Acquire user data from each website visitor using page tags in Google Analytics.
• Insert a JavaScript page tag into the code of each page that runs in the web browser of each visitor, collecting data and sending it to one of Google's data collection servers.
• Generate customizable reports to track and visualize data such as the number of users, bounce rates, average session durations, sessions by channel, page views, goal completions, and more using Google Analytics.
• It Collects information from the browser, such as language setting, browser type (e.g., Chrome or Safari), and device and operating system, using the measurement code.
• It Collects the "traffic source" data and classifies what brought users to the site, including search engines, clicked advertisements, and email marketing campaigns. 

What is the measurement ID?

• The Measurement ID is a unique identifier assigned to a Google Analytics property.
• A property is a set of data associated with a specific website or mobile application.
• We use the Measurement ID in the tracking code snippet added to a website or mobile app.
• The Data Streams used in Google Analytics help to ensure that data collected from different sources, such as websites or mobile apps, is correctly sent to the intended Google Analytics property for analysis.
• The Measurement ID is typically in the format of "G-XXXXXXXXXX", where X represents a unique combination of letters and numbers.

How does Setup Assistant help?

Google Analytics Setup Assistant is a tool provided by Google Analytics that helps users set up their accounts and tracking code correctly. Here are some ways that the Setup Assistant can help:

• Account creation: The Setup Assistant can guide users through creating a Google Analytics account, including setting up a property and creating a tracking code.
• Installation instructions: The Setup Assistant provides step-by-step instructions on the tracking code on a website or mobile app, ensuring the proper implementation. 
• Configuration checks: The Setup Assistant can check that the tracking code is correct and that data is collected and sent to the Google Analytics property.
• Customization options: The Setup Assistant can help users customize their tracking code to collect specific data types, such as e-commerce or site search data.
• Troubleshooting: The Setup Assistant can help users diagnose and fix issues with their tracking code or data collection.

 

The Google Analytics Setup Assistant can be a helpful tool for new users of Google Analytics or those http://who need assistance with setting up or configuring their accounts.

 

How to get Property Settings?

To get to the Property Settings in Google Analytics, follow these steps:

• Log in to your Google Analytics account at analytics.google.com.
• Select your account or property and the property you want to access from the drop-down menus at the top of the page.
• Click on the "Admin" button in the lower left-hand corner of the Google Analytics interface.
• In the "Property" column, click on "Property Settings."

From here, you can access and adjust various settings related to your Google Analytics property, including:

• Property name and default URL
• Time zone settings
• Data sharing settings
• Search console linking
• Advertising features settings
• Default page settings
• Site search settings

You can also access other options in the "Property" column of the Admin section, such as tracking code installation instructions, tracking info settings, and view settings.

What are Data Streams?

• The data Streams feature in Google Analytics enables users to collect and analyze data from multiple sources, including websites, mobile apps, and IoT devices, all in a single Google Analytics property.
• Each data source is treated as a separate stream within the property, which allows for better tracking and analysis of data from multiple sources in one place.
• For instance, users can create a data stream for their website, mobile app and data collected from IoT devices, all within the same Google Analytics property. This process provides a complete picture of user behaviour across all digital touchpoints, enabling data-driven decision-making.
• Data Streams also allow for real-time data processing, which means users can view up-to-the-minute data on user behaviour and other metrics, making it useful for monitoring the performance of marketing campaigns.
• To set up a new data stream in Google Analytics, users can follow Google's instructions for the specific data source they want to track, such as installing a tracking code on their website or integrating with an IoT platform. Once the data stream gets set up, users can access it within their Google Analytics property and start analyzing the data collected from that source.

 

What are custom definitions, conversion, and audience?

Custom Definitions, Conversion, and Audience are some features in Google Analytics that enable users to collect, analyze, and report on specific types of data related to their website or application.

• Custom Definitions: These are user-defined dimensions and metrics that allow users to collect data beyond the standard extents and metrics available in Google Analytics. For instance, users can create custom dimensions to track specific user behaviours, such as whether a user has subscribed to a newsletter or downloaded a white paper. We can use Custom metrics to track data related to specific business goals, such as revenue or profit margins.
• Conversion: This feature allows users to track specific user-critical actions to their business goals, such as for purchase, signing up for a newsletter, or completing a form. By setting up conversion tracking, users can measure the effectiveness of their marketing campaigns, website design, and content as to users to take these actions.
• Audience: This feature enables users to create targeted groups of users based on specific criteria, such as age, gender, location, interests, and behaviour. Users can use these audiences to create targeted marketing campaigns. Creating audiences based on data collected from different sources allows for targeted marketing campaigns and personalized website content based on specific user interests and behaviours.

Broadly, Custom Definitions, Conversion, and Audience are powerful features in Google Analytics that enable users to collect, analyze, and report on specific types of data related to their website or application, helping them to make data-driven decisions and improve their digital strategies.

Keep up with Google Analytics updates 

  What are product links in Google Analytics?

• In Google Analytics, a product link is a URL that leads to a product or item on an e-commerce website. We can track product links using the Google Analytics e-commerce tracking feature, which allows you to see how users interact with your products on your website.
• When you set up e-commerce tracking in Google Analytics, you can track various metrics related to user behaviour on your e-commerce website, including product views, add-to-carts, and purchases. 
• By following these metrics, you can gain insights into which products are most popular, which are underperforming, and how users use your website. We can follow Product links to create custom reports in Google Analytics that provide insights into the performance of specific products or groups. For example, you could create a custom report on the top-selling products by category or geographic region.

Product links in Google Analytics are a powerful tool for e-commerce website owners who want to gain insights into how users interact with their products and improve the user experience to increase sales.