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 The 3 Best Tools to Enhance Your Website's SEO Score

How to use the Backlink Checker of Ahrefs to improve SEO?

Using Ahrefs' Backlink Checker tool can be immensely helpful for improving your SEO strategy by analysing your website's backlink profile and identifying opportunities for optimisation. 

Here's how you can get the most out of the tool:

• Accessing the Backlink Checker Tool: Log in to your Ahrefs account and navigate the Backlink Checker tool. Enter the URL of the website you want to analyse.
• Analyse Your Backlink Profile: Once you've entered the URL, Ahrefs will provide an overview of your backlink profile. You'll see metrics like the total number of backlinks, referring domains, organic keywords, and more. Your attention should be drawn to the Domain Rating (DR) and URL Rating (UR) metrics, indicating the authority and individual pages.
• Check Referring Domains: Explore the list of referring domains that link to your website. Look for high-quality, relevant rating scores. Focus on building relationships with websites that are considered authoritative in your industry.
• Assess Backlink Quality: Not all backlinks are equal. Ahrefs provides a feature that helps you evaluate the quality of backlinks and prioritise links from authoritative and reputable websites. Low-quality or spammy backlinks can harm your SEO efforts.
• Competitor Analysis: Enter your competitors' URLs into the Backlink Checker to see where they are getting their backlinks from. This analysis can reveal opportunities to acquire similar backlinks and catch up with your competitors.
• Identify Broken Backlinks: Ahrefs can help you find broken backlinks (known as 404 errors) pointing to your website. You can then reach out to the linking websites and suggest alternative pages on your site for them to link to, fixing the broken link and maintaining the SEO value.
• Monitor New and Lost Backlinks: Ahrefs can provide you with information about newly acquired backlinks as well as lost ones. This step allows you to track the effectiveness of your link-building efforts and identify potential issues.
• Anchor Text Analysis: Analyse the anchor texts used in the backlinks. Ensure they are diverse and include relevant keywords, but avoid over-optimisation, which could trigger Google's penalties.
• Disavow Harmful Links: If you find any harmful or spammy backlinks that could negatively impact your SEO, you can create a disavow file and submit it to Google's Disavow Tool. This stage tells Google to ignore those specific backlinks when evaluating your website.
• Build a Link-Building Strategy: Based on the insights gained from Ahrefs' Backlink, also you can work on a link-building strategy. Focus on acquiring high-quality, relevant, multiple backlinks to boost your website's authority and rankings.

SEO is a long-term strategy, and building a helpful backlink profile takes time. Ahrefs' Backlink Checker to monitor your progress, adjust your plan and improve your website's SEO performance.

Supercharge Your SEO Score with These Top 3 Tools

How to use a "Website Authority" Checker to improve SEO score?

While Ahrefs doesn't have a specific "Website Authority" checker, it does provide metrics like Domain Rating (DR) and URL Rating (UR) that reflect the authority and strength of a website's backlink profile. These metrics can be crucial in improving your overall SEO score. 

Here's how you can use these metrics effectively:

1. Understanding Domain Rating (DR) and URL Rating (UR):

• Domain Rating (DR): This stage is a metric that represents the overall authority of your entire website's backlink profile. It ranges from 0 to 100, with higher scores indicating a helpful backlink profile and potential for higher search engine rankings.
• URL Rating (UR): This metric focuses on the authority of an individual page on your website. Like DR, it ranges from 0 to 100, indicating the page's potential to rank well in search engine results.

1. Monitor Your DR and UR: Regularly monitor the DR and UR of your website and prime pages using Ahrefs. This step gives you an understanding of how your site's authority is evolving and which pages are gaining more authorisation.
2. Analyse Competitor DR and UR: Compare your website's DR and UR with your competitors. Identify the gaps and opportunities. If your competitors have higher DR or UR, it might indicate that you need to improve your backlink profile.
3. Focus on High-Quality Backlinks: Building high-quality backlinks from authoritative and relevant websites is one of the most effective ways to increase your DR and UR. Aim for links from reputable sources in your industry. One high-quality link can be more valuable than multiple low-quality ones.
4. Content Quality and Relevance: Creating high-quality, relevant, and valuable content can naturally attract backlinks. When other websites find your content useful, they are more likely to link to it, thus improving your DR and UR.
5. Internal Linking: Don't overlook the power of internal linking. Linking from high-authority pages to other pages on your site can distribute authority throughout your website and help boost the UR of individual pages.
6. Disavow Harmful Links: Use Ahrefs to regularly audit your backlink profile and identify toxic or spammy links. Disavow these links through Google's Disavow Tool to prevent them from negatively affecting your authority.
7. Diversify Anchor Texts: Ensure anchor texts are diverse and relevant while building backlinks. Over-optimised anchor texts can lead to penalties. Use a mix of branded, keyword-rich, and natural anchor texts.
8. Consistency and Patience: Improving your website's authority and SEO score takes time and consistent effort. Focus on building a helpful backlink profile over the long term rather than seeking quick fixes.
9. Measure and Adjust: Monitor your DR and UR rating with your search engine rankings and organic traffic. If you're seeing improvements, your efforts are paying off. If not, adjust your strategy based on your analysis.

Remember, while DR and UR are important metrics, they are just a part of the overall SEO landscape. A holistic approach that includes technical optimisation, on-page SEO, content quality, user experience, and more will contribute to your website's overall success in search engine rankings.

How to use "Broken Link Checker" on Ahfefs to improve your SEO score?

Ahrefs have features that can help you identify broken backlinks, also known as 404 errors, which can indirectly contribute to improving your SEO score. 

Here's how you can go about it using Ahrefs:

1. Site Audit Tool: Ahrefs' Site Audit tool can help you identify broken links on your website. While this is not a direct backlink checker, it's still a valuable tool for maintaining a healthy website and indirectly improving SEO.
2. Identifying Broken Links: Set up a site audit in Ahrefs by entering your website's URL. The tool will crawl your site and identify several issues, including broken links. These could be internal links that point to non-existent pages on your site.
3. Analyse Broken External Links: While the primary purpose of Ahrefs' Site Audit is to identify issues on your site, you can use it to identify external links pointing to broken pages on other websites. 
4. Outreach for Replacement: If you discover broken external links on other websites that point to pages on your site, you can reach out to those sites. Inform them about the broken link and suggest a relevant page on your website as a replacement. This step helps you recover potential traffic builds relationships, and potentially earns you valuable backlinks.
5. Fix Internal Broken Links: For the broken internal links on your site, it's crucial to fix them promptly. Update the links to point to the correct pages or resources. This stage helps improve user experience and ensures engine crawlers can navigate your site effectively.
6. Monitor Regularly: Site maintenance is an ongoing process. Regularly run site audits using Ahrefs or other tools to identify new broken links that might appear due to changes in your website's structure or content.
7. Consider Redirects: If you've changed the URL of a page or resource, use proper redirects (301 redirects) to ensure that visitors and search engines direct to the correct content. This action helps preserve the SEO value of the old URL.
8. User Experience Matters: Fixing broken links isn't just about SEO; it's also about providing a good user experience. Users are less likely to stay on a site with many broken links, which impacts your bounce rate and overall site credibility.

Ahrefs' Site Audit tool can help to identify broken links, and backlink checker tools might offer more comprehensive features for identifying broken backlinks from external sources. It's a good idea to consider a combination of tools and strategies to ensure a robust approach to managing broken links and improving your SEO score. Always watch for updates and new features from Ahrefs that might offer more specific broken link analysis capabilities.